Cross-border Strategy & Consulting
A China entry plan from people who’ve actually done it
Market entry, channel and marketplace strategy, and investment guidance — the thinking that stops you burning budget on the wrong moves.
The pain
You’re being pulled in ten directions — Tmall vs JD, DTC vs distributor, which category, which city tier — with no clear, costed roadmap.
Our approach
Market entry
Sizing, positioning and a phased, costed roadmap for your category and region.
Channel & marketplace
Tmall Global vs JD Worldwide vs DTC — the right mix and a launch plan.
Growth & investment
Scale-up planning and guidance for investment and government programs.
What you get
- Market & category opportunity assessment
- Positioning and pricing for the China consumer
- Channel/marketplace recommendation & roadmap
- Phased budget and KPI framework
- Investment & government-program guidance (e.g. Asia Gateway Voucher)
Tmall GlobalJD WorldwideDTCDistributorGov programs