Shanghai skyline at dusk — the scale of China’s digital consumer market that Australian brands aim to reach
About Stone Drums

Why Australian brands need a bridge, not a translator

China isn’t a harder version of the Australian market — it’s a different one. Different platforms, different discovery, different definitions of trust. Since 2016 we’ve helped 100+ brands stop guessing and start growing in the Chinese-speaking world.

Our story

Stone Drums was founded in Melbourne in 2016 by operators who had already built China’s cross-border playbook from the inside. The name says it: set your strategy in stone, then drum up momentum. Today we run campaigns across WeChat, RED and Douyin from offices in Australia and China.

An award-winning team

Credentials that open doors in China

Rednote (Xiaohongshu) Authorised Cross-Border Marketing AgencyAlibaba Australia Live-Streaming Marketing PartnerWeChat Mini Program Development Competition — ChampionChina International Beauty Expo — Excellent Partner AwardAsia Gateway Voucher Program — Registered Provider (Victorian Government)

Let’s build your China strategy

Talk to us