Demystifying China. Unfolding Opportunities.
Stone Drums is a boutique marketing consultancy dedicated to helping brands succeed in the Chinese-speaking world. Headquartered in Melbourne with deep roots in China, we specialise in marketing advisory and operational services tailored to the unique dynamics of the Chinese market.
We strive for diversity across the globe
We offer end-to-end China market solutions — from go-to-market strategy, sales channel development, and investment consulting, to Chinese digital marketing, e-commerce operations, brand localisation, live-streaming commerce, influencer partnerships, and event activations.
100+
Brands served
3
Global offices
Meet our amazing team
Our staff is extremely qualified to help your business grow
Allan Qiu
Director
As co-founder of Stone Drums since 2016, Allan is an award-winning leader in marketing and eCommerce for leading global brands. He launched the first WeChat CBEC live-streaming eCommerce platform and led Life-Space to become the No.1 probiotic brand in Australia and CBEC China. Allan holds tertiary qualifications in Chinese Language & Literature, Marketing, Finance and Law in China and Australia.
Echo Gong
General Manager
An influencer, live streamer and proud mom of three, Echo has over 15 years of rich marketing experience. When based in Shanghai, Echo served clients including Coca-Cola, Starbucks, General Motors, Volvo, GSK, Roche, Abbott, Danone, Sanofi, The9, AIA. Since moving to Melbourne in 2016, Echo has managed the eCommerce live streaming across multiple Chinese platforms including Tmall, JD, WeChat and Rednote.
Clients
Chinese marketing service since 2016
